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Cereal Questionnaire

This is part of a marketing research for my Business Studies project. Please take part, your age doesn't matter.

What is your age range?

4% (1) Below 10
16% (4) 10-15
24% (6) 15-20
28% (7) 20-25
4% (1) 25-35
4% (1) 35-50
4% (1) 50-60
16% (4) 60 and above

25 voters have answered this question.

What is your gender?

60% (15) Male
40% (10) Female

25 voters have answered this question.

What is your profession?

60% (15) Student
8% (2) Government employee
8% (2) Self-employed
0% (0) Finance
4% (1) Management
0% (0) Business owner
4% (1) Education
4% (1) Healthcare
0% (0) Business worker
0% (0) Manual labour
12% (3) Other(Please specify)

25 voters have answered this question.

Do you usually eat breakfast?

64% (16) Yes
36% (9) No

25 voters have answered this question.

If yes, how often per week do you eat cereal as your breakfast?

36% (9) Less than once a week
36% (9) 1-3 times
16% (4) 3-5 times
12% (3) Everyday

25 voters have answered this question.

What type of cereal do you prefer?

43% (10) Health cereals(Muesli,bran,dried fruits)
39% (9) Sweet cereal(Chocolate, fruity loops)
17% (4) Hot cereals(Oatmeal)

23 voters have answered this question.

What influences you choice the most for buying cereals?

16% (4) Price
44% (11) Flavour
36% (9) Health benefits
0% (0) Graphics(Packaging,mascot)
0% (0) Promotional items
4% (1) Other(Please specify)

25 voters have answered this question.

Where do you usually buy your cereal?

92% (23) Supermarkets/groceries
8% (2) Convenience stores
0% (0) Family stores
0% (0) Other(Please specify)

25 voters have answered this question.

Do you usually eat your cereal with milk?

88% (22) Yes
8% (2) No
4% (1) Sometimes

25 voters have answered this question.

If yes, do you prefer hot or cold milk?

0% (0) Hot
100% (23) Cold

23 voters have answered this question.

What is your favourite promotional item?

91% (21) I do not buy a cereal with promotional items.
4% (1) Toys/Cards
8% (2) Collectibles
4% (1) DVDs/CDs
4% (1) Stationery
8% (2) Tickets/Coupons
8% (2) Other(Please specify)

23 voters have answered this question.

Do you read the nutritional information at the back of the box before making a purchase?

52% (13) Yes
48% (12) No

25 voters have answered this question.

Would you be more likely to buy a cereal that is recommended by health experts?

39% (9) Yes
60% (14) No

23 voters have answered this question.

What would you like to see in future cereals and why?

No graph available for this question

8 voters have answered this question.

This poll was created on 2012-12-12 10:27:44 by perthy25
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