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Cereal Questionnaire (for 12-18 year-olds)

This is a poll as part of my Business Studies coursework. We have to design a new brand/sort of cereal aimed at teenagers/young adults and this is market research for it. DO NOT ANSWER IF YOU ARE NOT BETWEEN THE AGES OF 12 AND 18 (but feel free to look at the results) If you are, please respond...

Do you have breakfast? (IF THE ANSWER IS NO TO THIS QUESTION DO NOT CONTINUE)

53% (131) Yes, always
5% (14) No, never
17% (43) Sometimes (on average 3-4 days a week)
12% (30) Usually, but if I'm in a rush... (on average 5-6 day a week)
10% (26) Not really, but if I'm a bit peckish... (on average 1-2 days a week)

244 voters have answered this question.

If you eat breakfast, do you eat cereal? (IF THE ANSWER IS NO PLEASE DON'T CONTINUE)

46% (113) Yes
8% (21) No
45% (110) Sometimes

244 voters have answered this question.

If you eat cereal, what cereal (s) do you eat?

29% (73) Cornflakes
9% (22) Sugar Puffs
21% (52) Frosties
25% (63) Weetabix
11% (28) Special K
29% (72) Rice Krispies
14% (36) Shreddies
56% (137) Other (if so please say)

244 voters have answered this question.

Why do you eat this cereal?

No graph available for this question

244 voters have answered this question.

If you can't find the cereal available in the shops, would you/ask your parents to go to a different shop?

42% (103) Yes
57% (141) No

244 voters have answered this question.

Do you like themed cereals? (for example Rice Krispies are themed around Snap, Crackle and Pop)

50% (123) Yes (if so which ones)
49% (121) No (if so why?)

244 voters have answered this question.

Do you like them because they're themed?

11% (28) Yes
43% (106) No
45% (110) That, and they taste good...

244 voters have answered this question.

On a scale of one to 5, what do you think of the cereals available on the market?

8% (20) 1 (I don't eat cereals, they're that bad)
17% (42) 2 (I only like a few)
27% (68) 3 (They're mostly alright)
36% (89) 4 (Yeah, there's a good choice, satisfied)
10% (25) 5 (Definitely, they're amazing, I love them all)

244 voters have answered this question.

Do you think you're too old for themed cereals?

37% (92) Yes, they suck... Far too babyish...
62% (152) No, I still love them...

244 voters have answered this question.

Do you think teenagers are represented in the cereal market?

No graph available for this question

244 voters have answered this question.

Would you buy a cereal specifically aimed at teenagers?

21% (52) Yes
17% (42) No
61% (150) Can't tell, depends on what I think of the finished product

244 voters have answered this question.

What sort of free gifts would you like to be included?

19% (44) Collectibles (of some sort)
9% (22) Pin badges
13% (30) Toys
38% (86) Other (please say)
18% (41) No free gifts

223 voters have answered this question.

On a scale of 1-10, how healthy would you say your lifestyle is? - 1 being not remotely: 10 extremely?

11% (27) 1
0% (2) 2
5% (13) 3
7% (18) 4
10% (26) 5
13% (34) 6
15% (38) 7
20% (49) 8
7% (18) 9
7% (19) 10

244 voters have answered this question.

Do you think being healthy is an important factor in your life?

75% (185) Yes
24% (59) No

244 voters have answered this question.

Is healthiness a major factor in your diet?

52% (128) Yes
47% (116) No

244 voters have answered this question.

Would you buy a cereal purely because it's recommended by health experts?

23% (58) Yes
76% (186) No

244 voters have answered this question.

Overall, what is the most important factor in what cereal you'd buy?

49% (120) The cereal itself
4% (12) What's on the box
11% (28) Price
7% (18) Promotions (eg. free gifts)
9% (22) Health benefits
18% (44) I don't have a choice. My parents buy it, and I have to eat it...

244 voters have answered this question.

This poll was created on 2012-10-24 11:45:08 by Section15
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