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Cereal Questionnaire (for 12-18 year-olds)

This is a poll as part of my Business Studies coursework. We have to design a new brand/sort of cereal aimed at teenagers/young adults and this is market research for it. DO NOT ANSWER IF YOU ARE NOT BETWEEN THE AGES OF 12 AND 18 (but feel free to look at the results) If you are, please respond...
Do you have breakfast? (IF THE ANSWER IS NO TO THIS QUESTION DO NOT CONTINUE)
Yes, always
No, never
Sometimes (on average 3-4 days a week)
Usually, but if I'm in a rush... (on average 5-6 day a week)
Not really, but if I'm a bit peckish... (on average 1-2 days a week)
If you eat breakfast, do you eat cereal? (IF THE ANSWER IS NO PLEASE DON'T CONTINUE)
Yes
No
Sometimes
If you eat cereal, what cereal (s) do you eat?
Cornflakes
Sugar Puffs
Frosties
Weetabix
Special K
Rice Krispies
Shreddies
Other (if so please say)
Why do you eat this cereal?
If you can't find the cereal available in the shops, would you/ask your parents to go to a different shop?
Yes
No
Do you like themed cereals? (for example Rice Krispies are themed around Snap, Crackle and Pop)
Yes (if so which ones)
No (if so why?)
Do you like them because they're themed?
Yes
No
That, and they taste good...
On a scale of one to 5, what do you think of the cereals available on the market?
1 (I don't eat cereals, they're that bad)
2 (I only like a few)
3 (They're mostly alright)
4 (Yeah, there's a good choice, satisfied)
5 (Definitely, they're amazing, I love them all)
Do you think you're too old for themed cereals?
Yes, they suck... Far too babyish...
No, I still love them...
Do you think teenagers are represented in the cereal market?
Would you buy a cereal specifically aimed at teenagers?
Yes
No
Can't tell, depends on what I think of the finished product
What sort of free gifts would you like to be included?
Collectibles (of some sort)
Pin badges
Toys
Other (please say)
No free gifts
On a scale of 1-10, how healthy would you say your lifestyle is? - 1 being not remotely: 10 extremely?
1
2
3
4
5
6
7
8
9
10
Do you think being healthy is an important factor in your life?
Yes
No
Is healthiness a major factor in your diet?
Yes
No
Would you buy a cereal purely because it's recommended by health experts?
Yes
No
Overall, what is the most important factor in what cereal you'd buy?
The cereal itself
What's on the box
Price
Promotions (eg. free gifts)
Health benefits
I don't have a choice. My parents buy it, and I have to eat it...
This poll was created on 2012-10-24 11:45:08 by Section15