Welcome! Sign in to access your account. New user?
ADULT: OFF HOME DIRECTORY SEARCH RANDOM POLL MAKE A POLL

Dr Pepper TEN "Not for Women" Marketing Campaign

This poll is intended to gauge the consumer impact of the marketing campaign for the new Dr Pepper Snapple Group product Dr Pepper TEN.
How frequently do you drink soda?
Never
Less than a few times per month
A few times per month
A few times per week
Every day
The promotional campaign for Dr Pepper TEN proclaims, "It's Not for Women." The TV spots also feature a "macho"-looking actor engaging in an action movie sequence and asking, "Hey ladies, enjoying the film? Course not. Because this is our movie, and Dr Pepper TEN is our soda. You can keep the romantic comedies and lady drinks. We're good." Have you seen these advertisements or any other promotions for the product (select all that apply)?
Television advertisements
Online promotions
Billboards
Print ads
"Man Cave" trailers
Personal marketing
Other promotions
No
Regardless of whether or not you have witnessed the campaign, rate the degree to which this theme appeals to you on a scale of 1 to 10, with a response of 10 representing the highest level of attraction:
The male-exclusive Facebook promotional application for the product presents visitors with a list of "10 Man'Ments," a take-off on the Bible's Ten Commandments directing male Facebook users in proper masculine social networking conduct. The Man'Ments include, "Thou shalt not make a Facebook profile for your pet, baby, and/or imaginary friend" and "Thou shall not OMG. If it's not exploding, it's not exciting." From the following selections, describe your opinion of this concept:
Very appealing
Slightly appealing
Neutral/no opinion
Slightly offensive
Very offensive
The Facebook page also includes "masculine"-themed games and videos, such as a virtual shooting range in which users can target stereotypically feminine items such as high heels and lipstick. From the following selections, indicate your opinion of this concept:
Very appealing
Slightly appealing
Neutral/no opinion
Slightly offensive
Very offensive
Do you believe that a member of the opposite sex would be enticed to try this product by the campaign?
Yes (skip the following question)
No
No idea (skip the following question)
If you answered "No" to the previous question, how do you believe that the campaign could be improved?
Eliminate all gender references
Reduce the volume of gender references
Make it oriented toward females
Increase the references to masculinity
None of the above
The beverage is packaged in a gunmetal gray can bearing the Dr Pepper logo and the word "TEN" in bold capital letters above similar bold capital letters proclaiming "10 BOLD TASTING CALORIES." Do you prefer bold capital, lowercase, or regular lettering (first letter capitalized, remainder lowercase) on product packaging and advertisements?
Bold capital lettering
Lowercase lettering
Regular lettering
No preference
On a scale of 1 to 10, what do you think of the gunmetal gray can coloring? 1 represents the least favorable impression, whereas 10 represents the most favorable (please do not answer if you are unsure of the effect of the color):
Based upon these campaigns, how masculine do you believe Dr Pepper TEN is?
Very feminine
Slightly feminine
No opinion
Slightly masculine
Very masculine
If you drink low-calorie and/or diet sodas, which of the following do you drink (select all that apply)? If you do not drink any of these products, please skip this and the following question.
Coke Zero
Pepsi Max
Diet Dr Pepper
Diet Cherry Dr Pepper
Diet Cherry Vanilla Dr Pepper
Caffeine Free Diet Dr Pepper
Other diet sodas
Other low-calorie sodas
If you drink low-calorie and/or diet sodas, would you consider trying or switching to Dr Pepper TEN based upon this campaign?
Definitely
Perhaps
No idea
Probably not
Definitely not
Do you currently drink varieties of Dr Pepper other than TEN or the diet offerings (select all that apply)?
Regular Dr Pepper
Dr Pepper Cherry
Caffeine Free Dr Pepper
Cherry Vanilla Dr Pepper
No (please skip the following question)
If so, would you consider trying Dr Pepper TEN based upon this campaign?
Definitely
Perhaps
No idea
Definitely not
Probably not
What impact does this campaign have on your view of the Dr Pepper brand as a whole?
Strong positive
Positive
Slight positive
No impact
Slight negative
Negative
Strong negative
If you currently drink other Dr Pepper varieties, will you continue drinking them after learning about the current campaign?
Yes, and more frequently
Yes, and with the same frequency
Yes, but less frequently
No idea
Probably not
Absolutely not
Which of the following statements regarding Dr Pepper do you believe to be true (select all that apply)?
It is a masculine beverage
It is a feminine beverage
Men and women are equally attracted to it
It is delicious
It is disgusting
No opinion
Which of the following statements regarding diet beverages do you believe to be true (select all that apply)?
They are masculine beverages
They are feminine beverages
Men and women are equally attracted to them
They are delicious
They are disgusting
No opinion
Which of the following statements about low-calorie beverages do you believe to be true (select all that apply)?
They are masculine beverages
They are feminine beverages
Men and women are equally attracted to them
They are delicious
They are disgusting
No opinion
Rate your level of attraction to the former slogan for Secret deodorant ("strong enough for a man, but made for a woman") on a scale of 1 to 10, with 10 representing the most favorable response and 1 the least favorable:
In comparison to this campaign, do you believe that the Dr Pepper TEN campaign is _______?
Much less sexist
Less sexist
Equally sexist
More sexist
Much more sexist
Neither campaign is sexist
No opinion
Which of the following statements best describes your views on modern American society?
Sexism is nonexistent
Sexism is a slight factor
Sexism is a significant problem
Sexism is a major problem
No opinion
Are you male or female?
Male
Female
OPTIONAL: To which of the following age groups do you belong?
14-17
18-24
25-34
35-44
45-54
55-64
65-74
75+
OPTIONAL: Which of the following most accurately describes your racial identity?
African American/Black
Asian
Caucasian/White
Hispanic
Middle Eastern
Native American
Native Hawaiian/Other Pacific Islander
Other
OPTIONAL: To which of the following household annual income brackets do you belong?
< $20,000
$20,000 - $40,000
$41,000 - $60,000
$61,000 - $80,000
$81,000 - $100,000
$101,000 - $150,000
$151,000 - $200,000
$201,000 - $500,000
$501,000 +
OPTIONAL: What is the highest educational level you have achieved or attended?
Non-high school graduate
High school
Trade school
Some college
Associate degree
Bachelor's degree
Some graduate school
Graduate school
Some doctoral or professional school
Doctoral or professional school
This poll was created on 2012-03-15 20:20:15 by SeraphX