Welcome! Sign in to access your account. New user?
ADULT: OFF HOME DIRECTORY SEARCH RANDOM POLL MAKE A POLL

Labelling Questionnaire

Hello everyone. I am analysing the effectiveness of current labelling strategy employed by various food manufacturers. I am performing primary research to identify the buying decision making process when purchasing meats, and the importance of labels, logo's and the packaging. Thank you for your time, I shall keep it brief.
Are you?
Male
Female
How old are you?
Under 16 years old
16-18 years old
19-23 years old
24-28 years old
29-35 years old
36 - 45 years old
46-55 years old
55 years and over
Where do you go food shopping primarily?
Asda
Morrisons
Tesco
Sainsbury's
Somerfield
Waitrose
Co-op
Marks and Spencer's
Aldi
Happy Shopper
Budgens
SPAR
Iceland
When on a supermarket shop, are you shopping for just yourself, or for a group?
Shop for self
Shop for self and partner
Shop for self, partner and children
Shop for large group
How confident are you that you know exactly what you are buying, and where it has come from, and the calorie content etc. On a Scale from 1 - 5 (1 being not confident, 5 being extremely confident)
1
2
3
4
5
How confident are you that you could identify British reared produce in the supermarket? On a Scale from 1 - 5 (1 being not confident, 5 being extremely confident)
1
2
3
4
5
It is reported that a consumer spends on average about 7 seconds looking at the labels to make purchasing decisions. How important do you find the packaging and labelling of meat produce? On a Scale from 1 - 5 (1 being not important, 5 being extremely important)
1
2
3
4
5
Jamie Oliver and Hugh Fearnley-Whittingstall have recently aired their concerns about the labelling of meat produce, particularly chicken and pork meat. When purchasing meat, would knowing the animal welfare conditions affect your purchasing decision. I.e. would you buy chicken meat that was reared in captivity.
Yes
No
Don't care about the animal's welfare
When looking at meat packaging. What do you look for?
Price
Origin of meat
Quality - ie free range, quality of animal's life
Calories
Ingredients
Picture or photo's of farm
British Logo
Brand
Other
There are multiple labelling systems on food produce. You may recognise the Guideline Daily Amounts (GDA) that has adopted the traffic light system portraying whether the food is healthy, moderately healthy or not healthy (high in calories and salt). Also, meat produce has to stipulate where the food was processed, not where the meat was reared. As a consumer, what is your take on labelling? Do you know enough about labelling legislation? Have the celebrity chef's given you an insight into the meats, and why animal welfare should be taken into consideration?
This poll was created on 2009-01-14 16:20:28 by jimmy7587