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Is Pink the New Black?

A number of firearms and related companies have begun to introduce pink as an optional color in a variety of products. Some are specifically designated as generating a donation to breast cancer charities. For a feature in Women & Guns magazine, to be published in our January/February issue, we’d like to get a sense of how women active in the firearms community feel about the pink option. The poll will obviously not be scientific, but will offer a snapshot of a particular segment on the firearms community. Our format allows for only yes/no or agree/disagree answers but feel free to expand on your views in the comments section. We may use comments or portions of comments in the issue.

In the past six months have you been more aware of firearms and related products offered in the color pink?

81% (48) Yes
18% (11) No

59 voters have answered this question.

When purchasing a firearm or related product, all other factors being equal or nearly equal (size, fit, reliability, cost, etc.) would you be more likely to buy it if it was offered in pink?

20% (12) Yes
79% (47) No

59 voters have answered this question.

When purchasing a firearm or related product, all other factors being equal of nearly equal (size, fit, reliability, cost, etc.) would you be more likely to buy it if it was offered in pink and it was explicitly noted that a donation would result to breast cancer charities?

40% (24) Yes
59% (35) No

59 voters have answered this question.

In general, do you like the idea of the firearms industry offering pink products just as a color option?

75% (44) Yes
24% (14) No

58 voters have answered this question.

In general, do you like the idea of the firearms industry recognizing their women customers with a product designed to generate donations to breast cancer charities?

81% (48) Yes
18% (11) No

59 voters have answered this question.

In the last six months have you purchased a firearm or related product in pink?

10% (6) Yes
89% (52) No

58 voters have answered this question.

If yes, was the dollar amount of the product more or less than $100

37% (3) Less than $100
62% (5) More than $100

8 voters have answered this question.

Are you considering buying a firearm or related product offered in pink in the next 6 months?

24% (14) Yes
75% (44) No

58 voters have answered this question.

After reading the following statement, please let us know if you agree or disagree: “I like that the firearms industry has recognized their women customers by offering some of their product line in pink, regardless of whether it benefits women’s charities.”

82% (48) Agree
17% (10) Disagree

58 voters have answered this question.

After reading the following statement, please let us know if you agree or disagree: “I like that the firearms industry has recognized their women customers by offering some of their product line in pink, but only because some proceeds benefit women’s charities.”

16% (10) Agree
83% (49) Disagree

59 voters have answered this question.

After reading the following statement, please let us know if you agree or disagree: “I like that firearms companies are offering pink products, but would like to see additional colors offered in more products, not necessarily pink."

76% (45) Agree
23% (14) Disagree

59 voters have answered this question.

This poll was created on 2009-11-05 04:30:37 by Keeva
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