Fruiza!: the frozen dessert pizza

Results | Messages | Flag Flag this content as inappropriate. Examples include sexual content involving or targeting children
as well as predatorial behavior.

Flag this content as inappropriate. Examples include sexual content involving or targeting children
as well as predatorial behavior.

Evaluate a new frozen dessert pizza for a Wake Forest marketing project. The dessert consists of an angel food cake crust, low-fat frozen yogurt, and fruit toppings. Any input is welcome and greatly appreciated!

Do you eat dessert at least once a month?

yes

Do you tend to buy desserts:

that are low in fat and/or have some nutritional value

based solely on taste

How would you describe your willingness to try Fruiza!:

Definitely Try

Probably try

Might try

Probably won't try

Won't try

Which of the following flavors would you be most willing to try:

Triple Berry

Mango-Peach

Chocolate Rasberry

Strawberry Banana

How often do you normally buy dessert products?

Daily

Weekly

Monthly

Where in the store would you look for Fruiza!?

Around frozen pizzas or frozen dinners

Around ice cream cartons

Around frozen dessert bars and/or popsicles

What portion size of Fruiza! would you most likely purchase?

Single slice

Two slices

Personal pan (8-10 inches in diameter)

Whole pie (16-20 inches in diameter)

How much would you be willing to pay for Fruiza!?

Approximately as much as a frozen pizza

Approximately as much as a quart of ice cream

Approximately as much as a frozen cheesecake

Approximately as much as a box of ice pops

Which of the following promotions appeals to you the most?

In-store free samples

Coupons

Celebrity Sponsorship

Promotional event (e.g. sporting event)

Are there any changes you would like to see made to this product (e.g. product name, additional flavors etc.)?

This poll was created on 2008-04-13 22:41:15 by theundergroundjazzman