Australian Tourism's "Where the bloody hell are you?" TV ads
What part of the world do you live in? (Please select the area of yours which states whether or not you have seen the ad)
| 80% (4) | Australia (and have seen the ad) | |
|---|---|---|
| 0% (0) | Australia (have not seen the ad but am aware of it) | |
| 20% (1) | Australia (am not aware the ad exists) | |
| 0% (0) | UK (and have seen the ad) | |
| 0% (0) | UK (have not seen the ad but am aware of it) | |
| 0% (0) | UK (am not aware the ad exists) | |
| 0% (0) | USA (and have seen the ad) | |
| 0% (0) | USA (have not seen the ad but am aware of it) | |
| 0% (0) | USA (am not aware the ad exists) | |
| 0% (0) | CANADA (and have seen the ad) | |
| 0% (0) | CANADA (have not seen the ad but am aware of it) | |
| 0% (0) | CANADA (am not aware the ad exists) | |
| 0% (0) | EUROPE (and have seen the ad) | |
| 0% (0) | EUROPE (have not seen the ad but am aware of it) | |
| 0% (0) | EUROPE (am not aware the ad exists) | |
| 0% (0) | ASIA (and have seen the ad) | |
| 0% (0) | ASIA (have not seen the ad but am aware of it) | |
| 0% (0) | ASIA (am not aware the ad exists) | |
| 0% (0) | NEW ZEALAND (and have seen the ad) | |
| 0% (0) | NEW ZEALAND (have not seen the ad but am aware of it) | |
| 0% (0) | NEW ZEALAND (am not aware the ad exists) | |
| 0% (0) | OTHER (and have seen the ad) | |
| 0% (0) | OTHER (have not seen the ad but am aware of it) | |
| 0% (0) | OTHER (am not aware the ad exists) |
5 voters have answered this question.
FOR AUSTRALIANS: What do you think about the use of 'bloody hell' in the ad campaign?
| 0% (0) | I do not believe it is appropriate to be using the words 'bloody hell' because it is a form of blasphemy. | |
|---|---|---|
| 40% (2) | I think that using the words 'bloody hell' just isn't nice and it is portraying Australia as a country who swear alot and/or do not have the nicest sorts of people | |
| 20% (1) | I really don't see what is so bad about using 'bloody hell', after all it is just a saying, that I believe is commonly used and is a part of the Australian culture. | |
| 0% (0) | I'm OK with the use of the world, but I do understand that it can offend other people, so it should not have been used in the ad. | |
| 40% (2) | People should get over the whole use of the words, big deal. | |
| 0% (0) | Undecided | |
| 0% (0) | Other, please post |
5 voters have answered this question.
FOR AUSTRALIANS: Do you fear that overseas people are going to get the wrong idea about Australia and not want to travel to Australia?
| 40% (2) | Yes, but I just want to say that people still should come to Australia, despite the messages they are recieving from the ad, because Australia is a wonderful country and the people are lovely. | |
|---|---|---|
| 60% (3) | No, most people will not let a couple of 'words' cause them to miss out on visiting one of the most beautiful countries in the world. | |
| 0% (0) | Undecided |
5 voters have answered this question.
FOR UK PEOPLE: What do you think of the use of 'bloody hell' in the ad campaign?
| 0% (0) | I do not believe it is appropriate to be using the words 'bloody hell' because it is a form of blasphemy. | |
|---|---|---|
| 0% (0) | I think that using the words 'bloody hell' just isn't nice and it is portraying Australia as a country who swear alot and/or do not have the nicest sorts of people | |
| 0% (0) | I really don't see what is so bad about using 'bloody hell', after all it is just a saying, that I believe is commonly used and is a part of the Australian culture. | |
| 0% (0) | I'm OK with the use of the world, but I do understand that it can offend other people, so it should not have been used in the ad. | |
| 0% (0) | People should get over the whole use of the words, big deal. | |
| 0% (0) | Undecided | |
| 0% (0) | Other, please post |
0 voters have answered this question.
FOR UK PEOPLE WHO HAVE NEVER BEEN TO AUSTRALIA: Is this ad going to steer you away from travelling to Australia?
| 0% (0) | Yes, the whole ad, or at least the bad language has turned me off. It is disgraceful. | |
|---|---|---|
| 0% (0) | No, not really. I am offended by the language but I know Australia is better than that and therefore I am still willing to go. | |
| 0% (0) | No, language or no language, I still want to go to Australia. | |
| 0% (0) | No, but I never planned to go to Australia anyway | |
| 0% (0) | No, the ad has actually made me want to go to Australia/want to go to Australia even more than I did before | |
| 0% (0) | Undecided |
0 voters have answered this question.
FOR UK PEOPLE WHO HAVE BEEN TO AUSTRALIA: If you never visit Australia again, will this ad have played some part in your decision not to?
| 0% (0) | Yes, it would have played a small part | |
|---|---|---|
| 0% (0) | Yes, it would have played a MAJOR part | |
| 0% (0) | No | |
| 0% (0) | Undecided |
0 voters have answered this question.
FOR USA PEOPLE: What do you think of the use of 'bloody hell' in the ad campaign?
| 0% (0) | I do not believe it is appropriate to be using the words 'bloody hell' because it is a form of blasphemy. | |
|---|---|---|
| 0% (0) | I think that using the words 'bloody hell' just isn't nice and it is portraying Australia as a country who swear alot and/or do not have the nicest sorts of people | |
| 0% (0) | I really don't see what is so bad about using 'bloody hell', after all it is just a saying, that I believe is commonly used and is a part of the Australian culture. | |
| 0% (0) | I'm OK with the use of the world, but I do understand that it can offend other people, so it should not have been used in the ad. | |
| 0% (0) | People should get over the whole use of the words, big deal. | |
| 0% (0) | Undecided | |
| 0% (0) | Other, please post |
0 voters have answered this question.
FOR USA PEOPLE WHO HAVE NEVER BEEN TO AUSTRALIA: Is this ad going to steer you away from travelling to Australia?
| 0% (0) | Yes, the whole ad, or at least the bad language has turned me off. It is disgraceful. | |
|---|---|---|
| 0% (0) | No, not really. I am offended by the language but I know Australia is better than that and therefore I am still willing to go. | |
| 0% (0) | No, language or no language, I still want to go to Australia. | |
| 0% (0) | No, but I never planned to go to Australia anyway | |
| 0% (0) | No, the ad has actually made me want to go to Australia/ want to go to Australia even more than I did before | |
| 0% (0) | Undecided |
0 voters have answered this question.
FOR USA PEOPLE WHO HAVE BEEN TO AUSTRALIA: If you never visit Australia again, will this ad have played some part in your decision not to?
| 0% (0) | Yes, it would have played a small part | |
|---|---|---|
| 0% (0) | Yes, it would have played a MAJOR part | |
| 0% (0) | No | |
| 0% (0) | Undecided |
0 voters have answered this question.
FOR NEW ZEALAND PEOPLE: What do you think of the use of 'bloody hell' in the ad campaign?
| 0% (0) | I do not believe it is appropriate to be using the words 'bloody hell' because it is a form of blasphemy. | |
|---|---|---|
| 0% (0) | I think that using the words 'bloody hell' just isn't nice and it is portraying Australia as a country who swear alot and/or do not have the nicest sorts of people | |
| 0% (0) | I really don't see what is so bad about using 'bloody hell', after all it is just a saying, that I believe is commonly used and is a part of the Australian culture. | |
| 0% (0) | I'm OK with the use of the world, but I do understand that it can offend other people, so it should not have been used in the ad. | |
| 0% (0) | People should get over the whole use of the words, big deal. | |
| 0% (0) | Undecided | |
| 0% (0) | Other, please post |
0 voters have answered this question.
FOR NEW ZEALAND PEOPLE WHO HAVE NEVER BEEN TO AUSTRALIA: Is this ad going to steer you away from travelling to Australia?
| 0% (0) | Yes, the whole ad, or at least the bad language has turned me off. It is disgraceful. | |
|---|---|---|
| 0% (0) | No, not really. I am offended by the language but I know Australia is better than that and therefore I am still willing to go. | |
| 0% (0) | No, language or no language, I still want to go to Australia. | |
| 0% (0) | No, but I never planned to go to Australia anyway | |
| 0% (0) | No, the ad has actually made me want to go to Australia/ want to go to Australia even more than I did before | |
| 0% (0) | Undecided |
0 voters have answered this question.
FOR NEW ZEALAND PEOPLE WHO HAVE BEEN TO AUSTRALIA: If you never visit Australia again, will this ad have played some part in your decision not to?
| 0% (0) | Yes, it would have played a small part | |
|---|---|---|
| 0% (0) | Yes, it would have played a MAJOR part | |
| 0% (0) | No | |
| 0% (0) | Undecided |
0 voters have answered this question.
FOR ALL OTHER RACES NOT YET MENTIONED: What do you think of the use of 'bloody hell' in the ad campaign?
| 0% (0) | I do not believe it is appropriate to be using the words 'bloody hell' because it is a form of blasphemy. | |
|---|---|---|
| 0% (0) | I think that using the words 'bloody hell' just isn't nice and it is portraying Australia as a country who swear alot and/or do not have the nicest sorts of people | |
| 0% (0) | I really don't see what is so bad about using 'bloody hell', after all it is just a saying, that I believe is commonly used and is a part of the Australian culture. | |
| 0% (0) | I'm OK with the use of the world, but I do understand that it can offend other people, so it should not have been used in the ad. | |
| 0% (0) | People should get over the whole use of the words, big deal. | |
| 0% (0) | Undecided | |
| 0% (0) | Other, please post |
0 voters have answered this question.
FOR ALL OTHER RACES NOT YET MENTIONED WHO HAVE NEVER BEEN TO AUSTRALIA: Is this ad going to steer you away from travelling to Australia?
| 0% (0) | Yes, the whole ad, or at least the bad language has turned me off. It is disgraceful. | |
|---|---|---|
| 0% (0) | No, not really. I am offended by the language but I know Australia is better than that and therefore I am still willing to go. | |
| 0% (0) | No, language or no language, I still want to go to Australia. | |
| 0% (0) | No, but I never planned to go to Australia anyway | |
| 0% (0) | No, the ad has actually made me want to go to Australia/ want to go to Australia even more than I did before | |
| 0% (0) | Undecided |
0 voters have answered this question.
FOR ALL OTHER RACES NOT YET MENTIONED WHO HAVE BEEN TO ASUTRALIA: If you never visit Australia again, will this ad have played some part in your decision not to?
| 0% (0) | Yes, it would have played a small part | |
|---|---|---|
| 0% (0) | Yes, it would have played a MAJOR part | |
| 0% (0) | No | |
| 0% (0) | Undecided |
0 voters have answered this question.
FOR EVERYBODY WHO HAS SEEN THE AD OR WHO IS AWARE OF THE AD: Regardless of whether you have been to Australia or not, simple question: Are you willing to travel to Australia at all?
| 100% (3) | Yes | |
|---|---|---|
| 0% (0) | No | |
| 0% (0) | Undecided |
3 voters have answered this question.
FOR EVERYBODY: Are you under the impression that Australians drink a lot and swear alot because of what you have seen or heard about the ad?
| 0% (0) | Yes | |
|---|---|---|
| 0% (0) | A little | |
| 0% (0) | I do believe they drink and/or swear a lot, but not because of what i've seen in or heard about the ad. | |
| 100% (4) | No | |
| 0% (0) | Undecided |
4 voters have answered this question.
I just want to say that Australia is a wonderful country and please I urge you NOT to let the ad be the thing that stops you from visiting Australia because Australia is a wonderful, beautiful country. The people who say 'bloody hell' in a real Aussie accent just happen to be the people who are the most down-to-earth and appreciative people of their country. They are quite friendly and welcoming, despite what you hear from their mouths.
| 100% (4) | OK |
|---|
4 voters have answered this question.
