REAL Marketing info: Men and Boys Underwear Choices
First, the basics. Male or female?
| 99% (1069) | Male | |
|---|---|---|
| 0% (8) | Female |
1077 voters have answered this question.
How old are you?
| 14% (153) | 10-13 | |
|---|---|---|
| 26% (281) | 14-16 | |
| 18% (201) | 17-20 | |
| 13% (141) | 21-25 | |
| 28% (303) | 25+ |
1079 voters have answered this question.
Which person are you?
| 0% (9) | Mom (buying for husband/children) | |
|---|---|---|
| 47% (516) | Male Adult (buying for self or children) | |
| 35% (388) | Male Child (buying for yourself) | |
| 14% (159) | Male Child (you don't buy..you just wear what is is bought for you) | |
| 1% (12) | Other Buyer of Mens/boys underwear (extended family, etc.) |
1084 voters have answered this question.
Let's move on...when you think of mens/boys underwear, which brands pop up FIRST in your mind? (check as many as you want)
| 46% (508) | Fruit of the Loom | |
|---|---|---|
| 54% (586) | Hanes | |
| 36% (398) | Jockey | |
| 5% (56) | JC Penney | |
| 47% (514) | Calvin Klein | |
| 11% (124) | Tommy Hilfiger | |
| 26% (292) | Other |
1084 voters have answered this question.
Which type of underwear do you select/wear most often?
| 20% (225) | White Briefs | |
|---|---|---|
| 24% (262) | Fashion/colored Briefs | |
| 15% (168) | Boxers | |
| 29% (323) | Boxer-briefs | |
| 7% (83) | Thongs/g-strings | |
| 2% (22) | Other |
1083 voters have answered this question.
What do you think of the underwear industry as a whole?
| 33% (361) | Keeps up with styles/trends | |
|---|---|---|
| 9% (101) | Hasn't really changed in years | |
| 11% (126) | Doesn't need to change- it's fine | |
| 20% (217) | Should come up with new products/styles | |
| 24% (263) | Never thought about it much |
1068 voters have answered this question.
If a name brand, such as Hanes or Fruit of the Loom, came out with a new style that really changed the undies scene, (like Underoos in 1978), how likely would you be to go out and buy it, as long as the product is age-appropriate to you or the person you're buying for?
| 29% (315) | Very Likely | |
|---|---|---|
| 36% (388) | Likely | |
| 20% (216) | Wouldn't move me one way or the other | |
| 13% (147) | Not at all- I like the styles of today just fine |
1066 voters have answered this question.
Should advertising by the major underwear brands...?
| 63% (671) | Increase | |
|---|---|---|
| 3% (39) | Decrease | |
| 32% (348) | Stay the same |
1058 voters have answered this question.
What kind of ads would you like to see? (check as many as you want)
| 18% (186) | Magazine | |
|---|---|---|
| 55% (569) | TV | |
| 3% (40) | Newspaper | |
| 2% (26) | Movie Trailers | |
| 19% (198) | Internet website |
1019 voters have answered this question.
Has the underwear industry become stigmatized? (Not well thought of)
| 39% (400) | Yes | |
|---|---|---|
| 60% (616) | No |
1016 voters have answered this question.
Would professionally done and tastefully-executed underwear ads with kids be a problem?
| 20% (211) | Yes | |
|---|---|---|
| 53% (549) | No | |
| 25% (265) | Not Sure |
1025 voters have answered this question.
Has the mens underwear market been tapped out, or is there still some room to grow with new/better products and styles? (one answer, please)
| 9% (96) | Market is saturated- no more choices, please! | |
|---|---|---|
| 59% (592) | Always room for more innovative products and styles | |
| 9% (90) | Once people make a style choice, they stick with it for many years and don't try new things | |
| 22% (221) | People like to have different styles of underwear |
999 voters have answered this question.
For Briefs or boxer-briefs Guys Only: Do you really use the fly?
| 31% (311) | Yes | |
|---|---|---|
| 68% (667) | No |
978 voters have answered this question.
For Boxer Guys Only: do you really use the fly?
| 48% (311) | Yes | |
|---|---|---|
| 51% (328) | No |
639 voters have answered this question.
When doing sports, what is best to use?
| 5% (58) | Boxers | |
|---|---|---|
| 55% (580) | Briefs | |
| 24% (259) | Boxer briefs | |
| 13% (144) | Other |
1041 voters have answered this question.
Did you know that Fruit of the Loom filed for bankruptcy protection in 1999?
| 7% (78) | Yes | |
|---|---|---|
| 92% (933) | No |
1011 voters have answered this question.
Are men/boys more open about the subject of underwear today than 20 years ago?
| 74% (765) | Yes | |
|---|---|---|
| 25% (259) | No |
1024 voters have answered this question.
Are boxers a fad, or will they remain a strong choice for consumers?
| 36% (369) | Fad- will be less popular within 10 years | |
|---|---|---|
| 29% (307) | Here to stay strong | |
| 34% (349) | Will stay, but fade to the background |
1025 voters have answered this question.
Only for men over 25: What did you think of boxers when you were under 18? Only ONE please
| 36% (186) | Thought they were cool- I wore them | |
|---|---|---|
| 44% (231) | Thought they were for grandpa- I didn't wear them | |
| 18% (97) | Thought they were for losers or "bad kids" |
514 voters have answered this question.
Only for men over 25: What did you think of briefs when you were under 18? Only ONE please.
| 59% (296) | Wore them, liked them | |
|---|---|---|
| 13% (65) | Didn't wear them, didn't like them | |
| 18% (92) | Wore them, but was self-conscious about it | |
| 8% (43) | Didn't know there was a choice |
496 voters have answered this question.
Almost done! (I'm hoping I can gather 1000 coherent survey responses). How do you perceive Hanes? Only ONE answer, please.
| 20% (199) | low-end brand but good product | |
|---|---|---|
| 38% (378) | medium brand but good product | |
| 9% (97) | high-end brand but worth the price | |
| 13% (129) | low-end and I never buy it | |
| 17% (172) | medium brand, it's just there | |
| 1% (15) | high-end and not worth the money |
990 voters have answered this question.
How do you perceive Fruit of the Loom? Only ONE choice please.
| 27% (272) | low-end brand but good product | |
|---|---|---|
| 30% (298) | medium brand but good product | |
| 9% (90) | high-end brand but worth the price | |
| 18% (181) | low-end and I never buy it | |
| 13% (131) | medium brand, it's just there | |
| 1% (13) | high-end and not worth the money |
985 voters have answered this question.
How do you perceive Calvin Klein? Only ONE choice please.
| 2% (24) | low-end brand but good product | |
|---|---|---|
| 10% (106) | medium brand but good product | |
| 47% (467) | high-end brand but worth the price | |
| 2% (22) | low-end and I never buy it | |
| 4% (48) | medium brand, it's just there | |
| 32% (325) | high-end and not worth the money |
992 voters have answered this question.
How do you perceive Jockey? Only ONE choice please.
| 5% (50) | low-end brand but good product | |
|---|---|---|
| 31% (309) | medium brand but good product | |
| 27% (270) | high-end brand but worth the price | |
| 6% (66) | low-end and I never buy it | |
| 15% (147) | medium brand, it's just there | |
| 12% (125) | high-end and not worth the money |
967 voters have answered this question.
In the boxers vs. briefs war, who do you think is winning? Only ONE choice again, please.
| 33% (340) | Briefs | |
|---|---|---|
| 18% (190) | Boxers | |
| 48% (492) | Boxer briefs are making a strong showing |
1022 voters have answered this question.
I really appreciate the time you took to fill this out. Hopefully you took it seriously enough so your answers can help me with my marketing study. This is a REAL survey, folks!!! Thanks again.
| 82% (797) | Enjoyed taking it | |
|---|---|---|
| 12% (120) | It took too long | |
| 4% (47) | Keep me posted, I'm sending you my email |
964 voters have answered this question.
Are waistbands an easy way to "advertise" the brand, or do people just not pay enough attention to them?
| 65% (659) | Great way to show off the brand | |
|---|---|---|
| 9% (93) | People don't look at them | |
| 14% (148) | I don't like to show mine | |
| 9% (99) | Waistbands are not important |
999 voters have answered this question.
