REAL Marketing info: Men and Boys Underwear Choices
First, the basics. Male or female?
| 99% (279) | Male | |
|---|---|---|
| 0% (2) | Female |
281 voters have answered this question.
How old are you?
| 9% (28) | 10-13 | |
|---|---|---|
| 26% (74) | 14-16 | |
| 20% (58) | 17-20 | |
| 12% (36) | 21-25 | |
| 30% (86) | 25+ |
282 voters have answered this question.
Which person are you?
| 1% (3) | Mom (buying for husband/children) | |
|---|---|---|
| 51% (144) | Male Adult (buying for self or children) | |
| 35% (100) | Male Child (buying for yourself) | |
| 11% (32) | Male Child (you don't buy..you just wear what is is bought for you) | |
| 1% (3) | Other Buyer of Mens/boys underwear (extended family, etc.) |
282 voters have answered this question.
Let's move on...when you think of mens/boys underwear, which brands pop up FIRST in your mind? (check as many as you want)
| 49% (139) | Fruit of the Loom | |
|---|---|---|
| 53% (150) | Hanes | |
| 35% (100) | Jockey | |
| 5% (15) | JC Penney | |
| 46% (130) | Calvin Klein | |
| 12% (34) | Tommy Hilfiger | |
| 26% (75) | Other |
281 voters have answered this question.
Which type of underwear do you select/wear most often?
| 19% (54) | White Briefs | |
|---|---|---|
| 23% (65) | Fashion/colored Briefs | |
| 18% (52) | Boxers | |
| 29% (84) | Boxer-briefs | |
| 6% (19) | Thongs/g-strings | |
| 2% (7) | Other |
281 voters have answered this question.
What do you think of the underwear industry as a whole?
| 34% (96) | Keeps up with styles/trends | |
|---|---|---|
| 8% (23) | Hasn't really changed in years | |
| 11% (31) | Doesn't need to change- it's fine | |
| 19% (54) | Should come up with new products/styles | |
| 26% (72) | Never thought about it much |
276 voters have answered this question.
If a name brand, such as Hanes or Fruit of the Loom, came out with a new style that really changed the undies scene, (like Underoos in 1978), how likely would you be to go out and buy it, as long as the product is age-appropriate to you or the person you're buying for?
| 29% (82) | Very Likely | |
|---|---|---|
| 35% (99) | Likely | |
| 20% (56) | Wouldn't move me one way or the other | |
| 14% (41) | Not at all- I like the styles of today just fine |
278 voters have answered this question.
Should advertising by the major underwear brands...?
| 64% (178) | Increase | |
|---|---|---|
| 4% (11) | Decrease | |
| 31% (86) | Stay the same |
275 voters have answered this question.
What kind of ads would you like to see? (check as many as you want)
| 20% (53) | Magazine | |
|---|---|---|
| 56% (150) | TV | |
| 4% (11) | Newspaper | |
| 1% (3) | Movie Trailers | |
| 18% (48) | Internet website |
265 voters have answered this question.
Has the underwear industry become stigmatized? (Not well thought of)
| 36% (94) | Yes | |
|---|---|---|
| 63% (167) | No |
261 voters have answered this question.
Would professionally done and tastefully-executed underwear ads with kids be a problem?
| 19% (52) | Yes | |
|---|---|---|
| 53% (143) | No | |
| 27% (73) | Not Sure |
268 voters have answered this question.
Has the mens underwear market been tapped out, or is there still some room to grow with new/better products and styles? (one answer, please)
| 6% (17) | Market is saturated- no more choices, please! | |
|---|---|---|
| 61% (158) | Always room for more innovative products and styles | |
| 6% (17) | Once people make a style choice, they stick with it for many years and don't try new things | |
| 25% (65) | People like to have different styles of underwear |
257 voters have answered this question.
For Briefs or boxer-briefs Guys Only: Do you really use the fly?
| 35% (90) | Yes | |
|---|---|---|
| 64% (163) | No |
253 voters have answered this question.
For Boxer Guys Only: do you really use the fly?
| 50% (83) | Yes | |
|---|---|---|
| 49% (81) | No |
164 voters have answered this question.
When doing sports, what is best to use?
| 5% (15) | Boxers | |
|---|---|---|
| 55% (151) | Briefs | |
| 25% (69) | Boxer briefs | |
| 13% (36) | Other |
271 voters have answered this question.
Did you know that Fruit of the Loom filed for bankruptcy protection in 1999?
| 6% (17) | Yes | |
|---|---|---|
| 93% (248) | No |
265 voters have answered this question.
Are men/boys more open about the subject of underwear today than 20 years ago?
| 77% (204) | Yes | |
|---|---|---|
| 22% (60) | No |
264 voters have answered this question.
Are boxers a fad, or will they remain a strong choice for consumers?
| 36% (99) | Fad- will be less popular within 10 years | |
|---|---|---|
| 31% (84) | Here to stay strong | |
| 31% (86) | Will stay, but fade to the background |
269 voters have answered this question.
Only for men over 25: What did you think of boxers when you were under 18? Only ONE please
| 40% (55) | Thought they were cool- I wore them | |
|---|---|---|
| 41% (56) | Thought they were for grandpa- I didn't wear them | |
| 17% (24) | Thought they were for losers or "bad kids" |
135 voters have answered this question.
Only for men over 25: What did you think of briefs when you were under 18? Only ONE please.
| 65% (84) | Wore them, liked them | |
|---|---|---|
| 9% (12) | Didn't wear them, didn't like them | |
| 15% (20) | Wore them, but was self-conscious about it | |
| 9% (12) | Didn't know there was a choice |
128 voters have answered this question.
Almost done! (I'm hoping I can gather 1000 coherent survey responses). How do you perceive Hanes? Only ONE answer, please.
| 22% (56) | low-end brand but good product | |
|---|---|---|
| 35% (90) | medium brand but good product | |
| 10% (27) | high-end brand but worth the price | |
| 12% (32) | low-end and I never buy it | |
| 18% (46) | medium brand, it's just there | |
| 0% (2) | high-end and not worth the money |
253 voters have answered this question.
How do you perceive Fruit of the Loom? Only ONE choice please.
| 27% (70) | low-end brand but good product | |
|---|---|---|
| 29% (75) | medium brand but good product | |
| 11% (30) | high-end brand but worth the price | |
| 20% (52) | low-end and I never buy it | |
| 9% (24) | medium brand, it's just there | |
| 0% (0) | high-end and not worth the money |
251 voters have answered this question.
How do you perceive Calvin Klein? Only ONE choice please.
| 2% (6) | low-end brand but good product | |
|---|---|---|
| 8% (22) | medium brand but good product | |
| 48% (124) | high-end brand but worth the price | |
| 4% (12) | low-end and I never buy it | |
| 1% (5) | medium brand, it's just there | |
| 34% (88) | high-end and not worth the money |
257 voters have answered this question.
How do you perceive Jockey? Only ONE choice please.
| 4% (11) | low-end brand but good product | |
|---|---|---|
| 32% (79) | medium brand but good product | |
| 28% (70) | high-end brand but worth the price | |
| 10% (26) | low-end and I never buy it | |
| 13% (33) | medium brand, it's just there | |
| 10% (26) | high-end and not worth the money |
245 voters have answered this question.
In the boxers vs. briefs war, who do you think is winning? Only ONE choice again, please.
| 36% (98) | Briefs | |
|---|---|---|
| 17% (47) | Boxers | |
| 45% (122) | Boxer briefs are making a strong showing |
267 voters have answered this question.
I really appreciate the time you took to fill this out. Hopefully you took it seriously enough so your answers can help me with my marketing study. This is a REAL survey, folks!!! Thanks again.
| 80% (198) | Enjoyed taking it | |
|---|---|---|
| 14% (37) | It took too long | |
| 4% (12) | Keep me posted, I'm sending you my email |
247 voters have answered this question.
Are waistbands an easy way to "advertise" the brand, or do people just not pay enough attention to them?
| 70% (183) | Great way to show off the brand | |
|---|---|---|
| 5% (15) | People don't look at them | |
| 13% (34) | I don't like to show mine | |
| 10% (27) | Waistbands are not important |
259 voters have answered this question.
