REAL Marketing info: Men and Boys Underwear Choices
First, the basics. Male or female?
| 99% (499) | Male | |
|---|---|---|
| 0% (3) | Female |
502 voters have answered this question.
How old are you?
| 14% (72) | 10-13 | |
|---|---|---|
| 25% (131) | 14-16 | |
| 19% (101) | 17-20 | |
| 13% (66) | 21-25 | |
| 26% (136) | 25+ |
506 voters have answered this question.
Which person are you?
| 0% (5) | Mom (buying for husband/children) | |
|---|---|---|
| 48% (243) | Male Adult (buying for self or children) | |
| 35% (179) | Male Child (buying for yourself) | |
| 14% (71) | Male Child (you don't buy..you just wear what is is bought for you) | |
| 1% (7) | Other Buyer of Mens/boys underwear (extended family, etc.) |
505 voters have answered this question.
Let's move on...when you think of mens/boys underwear, which brands pop up FIRST in your mind? (check as many as you want)
| 48% (247) | Fruit of the Loom | |
|---|---|---|
| 54% (275) | Hanes | |
| 33% (170) | Jockey | |
| 5% (26) | JC Penney | |
| 45% (228) | Calvin Klein | |
| 12% (63) | Tommy Hilfiger | |
| 25% (127) | Other |
505 voters have answered this question.
Which type of underwear do you select/wear most often?
| 22% (115) | White Briefs | |
|---|---|---|
| 22% (113) | Fashion/colored Briefs | |
| 17% (87) | Boxers | |
| 27% (139) | Boxer-briefs | |
| 8% (41) | Thongs/g-strings | |
| 1% (10) | Other |
505 voters have answered this question.
What do you think of the underwear industry as a whole?
| 34% (171) | Keeps up with styles/trends | |
|---|---|---|
| 7% (39) | Hasn't really changed in years | |
| 11% (57) | Doesn't need to change- it's fine | |
| 19% (98) | Should come up with new products/styles | |
| 26% (129) | Never thought about it much |
494 voters have answered this question.
If a name brand, such as Hanes or Fruit of the Loom, came out with a new style that really changed the undies scene, (like Underoos in 1978), how likely would you be to go out and buy it, as long as the product is age-appropriate to you or the person you're buying for?
| 30% (151) | Very Likely | |
|---|---|---|
| 35% (176) | Likely | |
| 19% (98) | Wouldn't move me one way or the other | |
| 14% (70) | Not at all- I like the styles of today just fine |
495 voters have answered this question.
Should advertising by the major underwear brands...?
| 64% (313) | Increase | |
|---|---|---|
| 4% (21) | Decrease | |
| 31% (153) | Stay the same |
487 voters have answered this question.
What kind of ads would you like to see? (check as many as you want)
| 20% (98) | Magazine | |
|---|---|---|
| 54% (257) | TV | |
| 5% (24) | Newspaper | |
| 2% (11) | Movie Trailers | |
| 16% (78) | Internet website |
468 voters have answered this question.
Has the underwear industry become stigmatized? (Not well thought of)
| 39% (186) | Yes | |
|---|---|---|
| 60% (280) | No |
466 voters have answered this question.
Would professionally done and tastefully-executed underwear ads with kids be a problem?
| 19% (93) | Yes | |
|---|---|---|
| 54% (256) | No | |
| 26% (124) | Not Sure |
473 voters have answered this question.
Has the mens underwear market been tapped out, or is there still some room to grow with new/better products and styles? (one answer, please)
| 10% (47) | Market is saturated- no more choices, please! | |
|---|---|---|
| 55% (254) | Always room for more innovative products and styles | |
| 8% (41) | Once people make a style choice, they stick with it for many years and don't try new things | |
| 25% (117) | People like to have different styles of underwear |
459 voters have answered this question.
For Briefs or boxer-briefs Guys Only: Do you really use the fly?
| 34% (158) | Yes | |
|---|---|---|
| 65% (295) | No |
453 voters have answered this question.
For Boxer Guys Only: do you really use the fly?
| 47% (139) | Yes | |
|---|---|---|
| 52% (153) | No |
292 voters have answered this question.
When doing sports, what is best to use?
| 5% (27) | Boxers | |
|---|---|---|
| 56% (277) | Briefs | |
| 23% (114) | Boxer briefs | |
| 14% (69) | Other |
487 voters have answered this question.
Did you know that Fruit of the Loom filed for bankruptcy protection in 1999?
| 7% (37) | Yes | |
|---|---|---|
| 92% (435) | No |
472 voters have answered this question.
Are men/boys more open about the subject of underwear today than 20 years ago?
| 73% (351) | Yes | |
|---|---|---|
| 26% (125) | No |
476 voters have answered this question.
Are boxers a fad, or will they remain a strong choice for consumers?
| 35% (172) | Fad- will be less popular within 10 years | |
|---|---|---|
| 30% (148) | Here to stay strong | |
| 33% (158) | Will stay, but fade to the background |
478 voters have answered this question.
Only for men over 25: What did you think of boxers when you were under 18? Only ONE please
| 37% (89) | Thought they were cool- I wore them | |
|---|---|---|
| 44% (107) | Thought they were for grandpa- I didn't wear them | |
| 18% (44) | Thought they were for losers or "bad kids" |
240 voters have answered this question.
Only for men over 25: What did you think of briefs when you were under 18? Only ONE please.
| 63% (146) | Wore them, liked them | |
|---|---|---|
| 12% (29) | Didn't wear them, didn't like them | |
| 15% (35) | Wore them, but was self-conscious about it | |
| 8% (19) | Didn't know there was a choice |
229 voters have answered this question.
Almost done! (I'm hoping I can gather 1000 coherent survey responses). How do you perceive Hanes? Only ONE answer, please.
| 20% (92) | low-end brand but good product | |
|---|---|---|
| 38% (177) | medium brand but good product | |
| 10% (46) | high-end brand but worth the price | |
| 12% (56) | low-end and I never buy it | |
| 17% (80) | medium brand, it's just there | |
| 1% (6) | high-end and not worth the money |
457 voters have answered this question.
How do you perceive Fruit of the Loom? Only ONE choice please.
| 27% (124) | low-end brand but good product | |
|---|---|---|
| 31% (142) | medium brand but good product | |
| 10% (48) | high-end brand but worth the price | |
| 19% (89) | low-end and I never buy it | |
| 10% (49) | medium brand, it's just there | |
| 0% (2) | high-end and not worth the money |
454 voters have answered this question.
How do you perceive Calvin Klein? Only ONE choice please.
| 2% (10) | low-end brand but good product | |
|---|---|---|
| 10% (48) | medium brand but good product | |
| 46% (213) | high-end brand but worth the price | |
| 3% (14) | low-end and I never buy it | |
| 4% (21) | medium brand, it's just there | |
| 33% (153) | high-end and not worth the money |
459 voters have answered this question.
How do you perceive Jockey? Only ONE choice please.
| 5% (22) | low-end brand but good product | |
|---|---|---|
| 32% (142) | medium brand but good product | |
| 28% (125) | high-end brand but worth the price | |
| 9% (41) | low-end and I never buy it | |
| 13% (60) | medium brand, it's just there | |
| 11% (50) | high-end and not worth the money |
440 voters have answered this question.
In the boxers vs. briefs war, who do you think is winning? Only ONE choice again, please.
| 34% (166) | Briefs | |
|---|---|---|
| 21% (103) | Boxers | |
| 43% (207) | Boxer briefs are making a strong showing |
476 voters have answered this question.
I really appreciate the time you took to fill this out. Hopefully you took it seriously enough so your answers can help me with my marketing study. This is a REAL survey, folks!!! Thanks again.
| 82% (367) | Enjoyed taking it | |
|---|---|---|
| 12% (58) | It took too long | |
| 4% (22) | Keep me posted, I'm sending you my email |
447 voters have answered this question.
Are waistbands an easy way to "advertise" the brand, or do people just not pay enough attention to them?
| 65% (306) | Great way to show off the brand | |
|---|---|---|
| 10% (50) | People don't look at them | |
| 12% (58) | I don't like to show mine | |
| 10% (51) | Waistbands are not important |
465 voters have answered this question.
